"A family located in North London seeks an extraordinary and experienced educator to guide their youngest child on his first steps to becoming an English gentleman."
Looking at this post, you might easily skip the term "initial stages" as mere a turn of phrase.
Yet, it may be the most significant aspect of this unusual employment listing, as it attempts to find a mentor for a 12-month-old.
Hundreds of submissions have now been received since the anonymous family posted their search for the £180k-a-year tutor, who must be "an exceptional individual".
Over the last few weeks, the advert has received interest throughout the media, with several asking why?
Innovative Idea
A tutoring expert, CEO and founder of an education consultancy, which is supporting the family in their hunt, said that despite early scepticism, he found the idea "far sighted", and "advanced".
When he consulted the family, he mentioned they recognized the unconventional aspect of their requirement, and how immature their son is.
But, they stated that they "didn't want to wait any longer" to engage a tutor, as they had waited until their older child was five, and by that stage "cultural conditioning had already become established".
But what does the family mean by "cultural leaning"?
It's "comprehensive", Adam replied. "The manner you eat, the manner you speak".
He stated the elder child had adopted "very nuanced, body language" from the family, and had adopted their cultural norms. The family informed him they wished to avoid the same situation to recur with their new baby.
The intention: To engage a British tutor, who should speak with Received Pronunciation, to guide the baby right from the beginning.
Natural Absorption
"A great deal of the development at the start here is rather acquired indirectly," explained the expert.
It's via this osmosis that the family are aiming the child will acquire the UK customs they aim to cultivate.
He noted the tutor needed to be an individual who attended "prestigious academies – the same kinds of schools as the family aspire to send their son to".
"The tutor simply needs to be the suitable individual, they'll be carrying out things they aren't even aware they're doing, just naturally," he commented.
Money No Object
The family explained to Adam the chosen tutor should ideally also have knowledge of or interest in equestrian activities, skiing, artistic pursuits and instrumental training so as to inspire the child in a broad spectrum of passions.
Additionally though, he explained the family desired the tutor to register the child on a range of classes so the child would be "pony-riding and learning an instrument by the time they are approximately three years old".
In the family's perspective, assisting their son grow into a "UK sophisticate" will result in accomplishment and provide access.
"Taking into account the pros and cons of that, because it's definitely a class statement," he adds.
But, despite all this tutelage in "English culture", could the child pick up what is termed cultural leaning from the globally influenced family he is raised by in any case?
"Certainly", said Adam. "The family understand this could fail, but they've just taken the view of, 'we should try and we'll proceed as quickly as we can', because the price of it is not a concern," he explained.
Idealistic and Unrealistic
Several in the tutoring industry who have those reservations.
An education leader, CEO and founder of a tutoring service, who provides individual instructors, wrote that "the journey of adopting dual cultures, or actually, forming one's identity, is something that must be lived into, not designed."
Peter explained that he had emigrated from China to the United Kingdom at the time of 7 years old, and had been educated understanding and living two backgrounds. He progressed to study at Cambridge University.
"The concept that a single person can act as a representation of UK identity, someone who can possibly transfer the qualities of a British gentleman onto a one-year-old child, seems to me optimistic and unrealistic," he stated.
"From my perspective, engaging a typically English tutor from babyhood will not automatically create the result they hope for.
"I did not have such a tutor, and yet I have been privileged enough to live many of the experiences they aspire for their son."
He added: "The reality is, personal identity can not be dictated from the external environment; it must be chosen, and it must come from within."
Acquiring Englishness
Of course, UK identity is something the CEO believes can be educated – and sold.
"I think the fact that the global community views us in this light is something that we should be cherishing|valuing|appreciating